Mar 12

Airport Coverage Innovation Program

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Electrical Engineering, Engineering, Marketing / Public Relations, Telecommunications, Telecommunications / Wireless / Radio, Telecommunications Technical Support

SITA

SITA is the world’s leading service provider of IT business solutions and communications services to the air transport industry. SITA manages complex communication solutions for its air transport, government and GDS customers over the worldâ€™s most extensive communication network, complemented by consultancy in the design, deployment and integration of communication services. SITA also provides market-leading common use services to airports and air-to-ground communications to airlines. We deliver a comprehensive portfolio of e-commerce solutions for airlines and are pioneering new technologies in areas such as in-flight passenger communications and transportation security. Motivated by industry concern for lower costs, asset optimization and an improved passenger experience, we aim to simplify travel and transportation removing complexity and improving our customersâ€™ operational performance.

SITA has two main subsidiaries: OnAir, which is leading the race to bring in-flight mobile telephony to the market, and CHAMP Cargosystems, the world’s only IT company solely dedicated to air cargo. SITA also operates two joint ventures providing services to the air transport community: Aviareto for aircraft asset management and CertiPath for secure electronic identity management.

Across the globe, SITA employs people of more than 140 nationalities, proficient in over 70 languages, and covers 220 countries and territories. With its main office in Geneva, Switzerland, SITA had revenues of US$ 1.582 billion in 2004 (â‚¬ 1.170 billion[1])

[1] USD = 0.74 â‚¬ (Dec 30, 2004)

Airport Coverage Innovation Program

Job Scope

Within the scope of the CS BU Innovation activities, SITA is assessing a brand new business opportunity in the wireless and mobility services arena. These services target aircraft connectivity when landed as well as mobility requirements from professional working in airports. The Airport Coverage programs aims at positioning SITA as the leading global Wireless and Mobility service providers for the Air Transport Industry. The Airport Coverage Program Manager will be in charge of successfully driving the Airport Coverage Innovation Program from market assessment to service definition, deployment and first customersâ€™ implementation.

Job Purpose

The Airport Coverage Innovation Program Manager role will be five-fold:

Requirements assessment and SITA Airport Value Proposition Development
Business Model & Go-to-Market model
Partnership Execution and Management
Initiation and Management of SITA Airport Wireless Services development
Airport Coverage Program Management

Requirement assessment and SITA Airport Value Proposition Development: assess SITA customersâ€™ medium and long-term requirements for wireless and mobility services at the airport. Supporting Future Airport and Aircraft Management Innovation programs as well as CSBU and ASBU portfolio evolutions, consolidate SITA Wireless and Mobility requirements at airports. Leveraging SITA assets, develop a successful positioning for SITA benefiting to both airports authority and airport customers.

Business Model and Go-to-Market model: Develop a segmentation of airport Wireless and Mobility business models. Define the best way for SITA to engage with airports of each segment to develop wireless and mobility usage at airports. Leverage SITA global reach to facilitate airline and ground handlers access to local wireless infrastructure. Investigate a business model optimizing airport customers, airport authority and SITA benefits.
Define how SITA will develop its new Wireless and Mobility at airport offering (aggregator, re-seller, distributor, operatorâ€¦) and market it.

Partnership Execution and Management: negotiate agreements with local airport wireless operators and position SITA as a key partner to develop wireless and mobility usage in airports. Build a meaningful wireless coverage making the SITA Wireless and Mobility @ airport offering attractive. Investigate partnership execution models (internal task-force, out-tasking or partnership) and set-up the selected model. Manage SITA Wireless and Mobility coverage: move, add, changes, operational performancesâ€¦

Initiation and Management of SITA Airport Wireless Services Development: drive the Product Development of new SITA Airport Wireless Service so that it can be ordered, trouble-shotted, billedâ€¦. either a standalone product or as a component to be integrated in broader Mobility / Aircraft Management solution. This activity also includes the support of customer pilots or proof-of-concept to demonstrate SITA capabilities and value-added.

Airport Coverage Program Management: the above activities will have to be managed as a program with clear deliverables, milestones and objectives. The Airport Coverage Program Manager will functionally manage the Airport Coverage Innovation Program team and ensure contribution from involved entities across SITA.

Key-result areas

Airport Coverage Program launch: build the team to support the Airport Coverage Innovation Program. Define first steps and overall plan.
Airport Coverage Business Case: build the Airport Coverage Business Case to be presented to the SITA SLT and/or Board
Airport Wireless Services offering launch and Incubation: successful launch and ramp-up (in terms coverage and revenues) of the SITA Airport Wireless offerings.
Massively contribute to CS BU transformation
Contribute to SITA image evolution and position SITA as an Innovative company solving ATI industry issues

Job contacts

Within SITA