Asst Manager, Sales & Product Development (Media) (S$3000 - S$3500)

SREEMOY KHAN (M) 09830627832
E-Mail: sreemoykhan@gmail.com

Seeking challenging assignments in Marketing with an organisation of repute.

SYNOPSIS

□ A Marketing professional with experience in Sales & Marketing, Business Development & Customer Relationship Management.
□ Associated with ICICI Prudential Life Insurance Co. Ltd, designated as Unit Manager.
□ Received quality exposure in building profitable relations with clients, advising them on various financial products and generating repeat business through effective networking.
□ Associated with BDA PVT LTD, designated as Marketing Executive, Eastern India.
□ Handling all the promotional activities and building marketing strategies for entire Eastern India for the brands of BDA to enhance sales.
□ Merit of completing trainings with reputed organizations - Sahara India & Priya Chemicals, Kolkata.
□ A conscientious worker with strong interpersonal, communication and analytical skills.

ACADEMIA

2006 PGDBM EMPI, Delhi 5.2 CGPA
(Major-Marketing, Minor-SCM)
2003 B.Sc Bhawanipore Education Society College, Calcutta 47%.
PROFESSIONAL EXPOSURE

Feb’06 ICICI Prudential Life Insurance Co. Ltd Unit Manager

Key Result Areas;

□ Mapping client requirements, providing value added advice to Corporate and Individual clients ensuring proper product mix and optimizing ROI.
□ Maintaining & building healthy business relations with major clientele to secure repeat business and thus sustain the profitability of the business.
□ Handling post sale services & ensuring maximum customer satisfaction by adhering to delivery & quality norms.

Since Nov’ 06 BDA PVT LTD Marketing Executive (Eastern India)
Current CTC-2.70 LACS per annum

Key Result Areas;

□ Coordinating with vendors, event managers, printers, advertising agencies for promotional activities like events, hoardings, banners, kiosks, etc.
□ Visibility study of all the existing promotional activities by constant monitoring with agency persons.
□ Pre visibility and post visibility analysis of all the kiosks, banners, hoardings and bus shelters.
□ Visiting clubs & discos for promotional activities.
□ Monitoring all the competitor’s activities in our segment.
□ Reporting formats of the merchandisers and monitoring their activities.
□ All implementation of promotional activities and ensuring that things happen properly.
□ Monitoring the sales figures and sales reports for designing promotional activities.
□ Post implementation feedback.
□ Looking new opportunities in local areas for promotional activities.
□ Looking after all the ATL & BTL activities.
□ Strategizing and maintaining the – budget vs. spend figures for the eastern zone.

ACADEMIC PROJECTS / TRAININGS

Title : Product Feasibility Analysis
Description : Market survey on computer hardware in Delhi for Sahara Computer division. Guided Sahara regarding product launch, pricing factors and other important aspects for making Sahara Brand of computers a success.
Organization : Sahara India (Product Division-New Delhi)
Role : Summer Trainee

Title : Relaunch of “Priya Yours”
Description : Market survey of all the mineral water bottle brands in Kolkata. After the launch of Priya Yours brand failed in Kolkata, refocused on all aspects of product re-launch of Priya’s mineral water; studied the market and provided the company with valuable inputs which would make the product a success.
Organization : Priya Chemicals, Kolkata
Role : Winter Trainee

COMPUTER SKILLS : Ms-Office, Internet

EXTRA CURRICULAR ACTIVITIES

□ Keen interest in Taekwondo; participated in State & National level competitions.

PERSONAL VITAE
Date of Birth : 5th December 1981
Address : 62/23A Jorabagan Road, Sundaram Appts,1st Floor, Kolkata-700047
Father’s name : Mr. Asit Baran Khan